Celebrities as Products’ Spokespersons

1.      现在明星为产品代言的现象很普遍

2. 明星代言存在的一些问题

2.      我的看法

【范文】

In the contemporary society, it is very common for celebrities, or the so-called superstars to be spokesperson for a wide variety of products. On the Internet, television, newspapers, magazines and even on the walls of some buildings, you may find celebrities in the advertising posters.

There are some problems existing in celebrities’ endorsing products. In the first place, some stars may know nothing about the products but still accept the invitation as their spokesperson. To these stars, “Look before leap” is just a saying. In the second place, for the sake of money, some stars advertise for items with low quality, even for fake commodities. They never care about consumers’ interests.

In my view, as spokespersons, celebrities represent the products. They should understand that the products they are endorsing concern their images and consumers’ interests. Therefore, before endorsing products, they should learn about the products as much as possible. Only by doing so, can they be trusted by their fans and protect the legal rights of general public.