|
Anti-smoking ad campaign Every year millions of people around the world die due to smoking. Every pocket of contains poisonous chemicals that can result in lung Cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia, This is why we have chosen anti-smoking as the subject of our ad campaign. The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well. Our slogan: Smoking kills! Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we choose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking. 反吸烟广告宣传活动 每年全球有成千上万人死于吸烟。每一包香烟都含有可以导致肺癌和心脏病的有毒化学物质。这让许多国家花费了大量的钱，给人民的福祉造成了极大的损害。在亚洲有大量的吸烟者。这就是为什么我们选择反吸烟作为我们广告宣传活动的主题。 我们的目标受众是高中的青少年。我们的主要目的是劝阻年轻人，要他们不要吸烟。我们的研究表明年轻人关注他们的健康和未来。我们将告诉他们吸烟对身体造成的不良后果，以及吸烟如何影响他们身边的人。我们将说明不吸烟的各种好处，例如省下钱来花在其他地方。我们的采访还表明年轻人在乎什么是酷以及他们的朋友喜欢什么。我们会告诉他们吸烟为什么不酷，为什么没有吸引力，因为吸烟会让人们身上有难闻的气味，让他们的牙齿腐蚀，皮肤变差，指甲变黄。如果我们可以说服年轻人不要开始吸烟，他们也有可能会监督他们的父母和其他人戒烟。 我们的广告宣传活动将于5月31日世界无烟日开始。我们将在学校周边张贴大幅海报，海报上有我们的标志和口号。我们的网站将为学生提供更多有关吸烟的信息。我们还会在学校杂志上发表一篇文章告诉学生们吸烟的害处，并组织一次作文竞赛。 我们的口号：吸烟导致死亡！ 许多人认为吸烟很酷或者很享受，但是他们没有充分认识到吸烟对健康造成的伤害。这就是为什么我们选择这幅图作为我们的标志。我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。 课文注释 ①Anti- pref. 表示“反对，抵抗”之义 anti-smoking ad campaign反吸烟广告宣传活动 ②due to由于 due: adj. 到期的；预期的；应付的；应得的 ③result in 导致, 引起= lead in=contribute to=cause=bring about [反义] result form:由于 ④cause/do great damage to 对…造成巨大损害 ⑤huge numbers of 数量极多的 ⑥subject n. 主题；科目 ⑦discourage sb. from 劝阻某人做某事；阻止某人做某事 ⑧such as比如；诸如 ⑨indicate vt. 表明；指出；预示；象征 ⑩be concerned about 关心；担心，挂念 (11)fingernail n. 指甲；手指甲 (12)convince sb. not to do sth说服某人不做某事 (13)urge sb. to do sth 敦促某人做某事；强烈要求某人做某事 (14)poster n. 海报，广告；招贴 (15)provide sb. with sth.=provide sth for sb. 提供某人某物 (16)inform sb. about/of sth 告知某人某事 (17)as well也；同样地 (18)kill vi. 导致死亡；杀死 vt. 杀死；扼杀；使终止；抵消 (19)be fully aware of 充分意识到 (20)shock sb. into doing sth 使受震惊而…… |
