最新10大国际品牌排行榜|Top ten global brands - 给力英语
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最新10大国际品牌排行榜|Top ten global brands

发布:wenhui    时间:2011/3/5 15:39:16     浏览:2620次
No 1. Coca-Cola ($70.5bn, up 2pc). Remains in top spot for the 11th year. The company has quickly adapted to social media, with 11m face on Facebook and 96,385 followers on Twitter as of August.

No 2. IBM ($64.7bn, up 7pc). It is joined in the top ranks by a clutch of technology companies.

No 3. Microsoft ($60.9bn, up 7pc). Software giant's remains strong despite increased competition and its first drop in annual revenue.

No 4. Google ($43.6bn, up 36pc). The search engine's 'Don't be evil' promise has taken a knock but its brand valuing is soaring.

No 5. GE ($42.8bn, down 10pc). General Electric continues its two-year decline in brand value.

No 6. McDonald's ($33.6bn, up 4pc). Its focus on value has given it a boost during the recession.

No 7. Intel ($32bn, up 4pc). Chipmaker's brand has been helped by the continued rollout of new processors.

No 8. Nokia ($29.5bn, down 15pc). The mobile phone maker has been caught out by an explosion in demand for smartphone apps.

No 9. Disney ($28.7bn, up 1pc). Continues to successfully leverage its family-fun brand via theme parks and films.

No 10. HP (£26.9m, up 12pc). Bringing the HP brand under one platform, 'Let's Do Amazing', has improved value but it has suffered from the recent high-profile ousting of chief executive Mark Hurd.

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