What is a program strategy?

A strategy is a coherent set of program activities designed to achieve a specified goal or objectives.

Here are some characteristics of a well-defined program strategy:

• Uses action verbs such as organize, develop, create, implement, design, train, acquire, build, and write

• May combine elements of action and objective

• Optionally specifies

  • who is primarily responsible for the program
  • when it will happen
  • what kind of activities to focus on, and sometimes
  • the primary audience for the activities.

Here is an example of a well-written program strategy:

• We will train 10 literacy supervisors by means of a combined program of consultant mentoring, monthly in-service training, and a one-week literacy supervisor course taught by the Adult Education Department in the Ministry of Education.

• Defining and developing program strategies

• Concept module: program strategy
• In overview module: Glossary (Literacy): S
• In modular book: Glossary of literacy terms
• In document collection: Reference materials

Page content last modified: 26 August 1999

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